November 4 -8, 2026
Lake Tahoe, CA / NV
Join us for a 4-day immersive experience to learn the life-changing method to beat burnout, retrain your brain, and build a life you love...
Only 10 Spots Available... Enter Email Above to Get Notified when Registration Opens
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100% Money Back Guarantee
We stand fully behind our work and its ability to positively impact your life—if you attend the entire event, participate fully, and don't receive meaningful value, we'll refund your event ticket cost (excluding lodging and travel) so you can register with complete confidence.
This 4-Day Alchemy of Joy™ Private Immersion in Lake Tahoe is a full nervous system reset designed to reconnect you with your true, intrinsic joy and realign your life from the inside out.
Over 4 immersive days, you'll step out of the noise and into a neuroscience-based experience that works at the root level of your subconscious mind. Through practical exercises, guided meditation, breathwork, somatic integration, and proven subconscious reprogramming techniques, you'll dismantle the patterns that keep you stuck—and install a new joyful operating system to live the life of your dreams.
Led by international keynote speaker, author, and serial entrepreneur Brent J. Freeman, this immersion reveals the science, soul, and secrets behind The Alchemy of Joy method—so joy becomes your baseline.
This isn't mere inspiration.
It's deep transformation.
Limited Capacity, This Event Will Fill Fast
hear what others are saying
Dream University Founder
"What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream. It's the next evolution of transformational work, giving readers real tools to embody joy as a daily practice and a way of life."
— Maya Wieder, Founder, Dream University & Bestselling Author
New York Times Bestselling Author
"Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that. Brent Freeman has created a transformational guide to breaking free from burnout and rediscovering what truly matters. It's not theory — it's neuroscience, story, and soul woven together into a system anyone can apply."
— David Bach, 10x New York Times Bestselling Author
Co-Founder, Conscious Capitalism
"The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for 'success.' Brent teaches with a rare combination of vulnerability, science-based clarity, and soulful wisdom. His journey—from burnout and despair to daily, intentional joy—is not just inspiring; it is a guidebook for a new way of living and leading."
— Raj Sisodia, Co-Founder, Conscious Capitalism
"The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation."
— K.V., Entrepreneur & CEO, 2025
"The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless. It gave me powerful, science-based tools that I now use daily to move beyond my depression and into joy."
— J.G., Tech Executive, 2025
"I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life! The way he seamlessly wove in meditation and breath work provided such a safe container for me to really dig deep into healing past trauma."
— C.D., Real Estate Professional, 2025
"The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively. I can truly say I've rediscovered my joy and purpose."
— K.M., CEO / Entrepreneur, 2025
"The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle that are built around career was especially interesting for me."
— S.S., Tech Professional, 2025
"The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love. I loved Brent's integration of the material intellectually with the impact and power of the meditations and breathwork."
— B.B., Investor & Executive, 2025
Umm hi, what are you waiting for? :)
join the waitlistWhat Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that.
David Bach
10x New York Times Bestselling Author
The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation.
K.V.
Entrepreneur & CEO, 2025
The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless.
J.G.
Tech Executive, 2025
I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life!
C.D.
Real Estate Professional, 2025
The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively.
K.M.
CEO / Entrepreneur, 2025
The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle was especially interesting for me.
S.S.
Tech Professional, 2025
The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love.
B.B.
Investor & Executive, 2025
What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that.
David Bach
10x New York Times Bestselling Author
The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation.
K.V.
Entrepreneur & CEO, 2025
The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless.
J.G.
Tech Executive, 2025
I had the privilege of taking Brent Freeman's Alchemy of Joy workshop, and wow, it really changed my life!
C.D.
Real Estate Professional, 2025
The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. With the powerful tools and insights I gained, I began to navigate my emotions and challenges more effectively.
K.M.
CEO / Entrepreneur, 2025
The alchemy of joy was an incredibly powerful workshop. Having it geared around unlearning and rewriting notions of happiness around lifestyle was especially interesting for me.
S.S.
Tech Professional, 2025
The Alchemy of Joy was a deep, layer by layer journey into that which keeps us from joy and how to train our consciousness into that which creates joy and self-love.
B.B.
Investor & Executive, 2025
What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream.
Maya Wieder
Dream University Founder
Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that.
David Bach
10x New York Times Bestselling Author
The Alchemy of Joy is a powerful experience that worked on multiple levels. Brent's teachings on letting go and focusing on what truly brings happiness created space for real transformation.
K.V.
Entrepreneur & CEO, 2025
The Alchemy of Joy reignited my hope and optimism in life at a time when I felt disillusioned, lost and hopeless.
J.G.
Tech Executive, 2025
You're coming to remember who you are beneath the performance, to release the invisible weight you've been carrying, and to step out of survival mode and back into aliveness—permanently.
Learn neuroscience-backed tools to rewire your brain for joy, resilience, and unshakable positivity.
Gain crystal-clear clarity on what matters most to you, what drives your joy, and how to take daily steps toward living it.
Break free from limiting beliefs, unresolved pain, and emotional blocks, creating space for a renewed sense of freedom and peace.
Craft your personalized blueprint for a life that excites, fulfills, and empowers you every single day.
Experience transformative breakthroughs that elevate your confidence, amplify your energy, and draw your dreams closer.
Leave with concrete, lasting tools to create permanent joy, no matter the circumstances life throws at you.
This immersion follows a precise transformation rhythm—understand → practice → integrate—through meditation, breathwork, embodiment, and deep integration so the change doesn't stay intellectual; it lands in your nervous system and becomes real life.
At the heart of this retreat is the Joyful Operating System (JOS)—a living, breathing flywheel of five powerful tools that—when practiced regularly—rewire your brain, recenter your priorities, and reawaken the joy that's always been inside you.
Walk away feeling lighter, clearer, & deeply reconnected to yourself with a practical, science-backed framework for lasting joy
Release tension, burnout, and limiting stories that have kept you on autopilot. Through breathwork, forgiveness, and embodied presence, you'll regulate your nervous system and reconnect to inner steadiness.
Uncover what truly fulfills you beyond success or approval. Rewrite the subconscious Core Narrative shaping your life and walk away with a clear roadmap for your next chapter.
Learn how to consciously work with your brain and body. Develop simple daily tools to prime your brain for gratitude, focus, and creativity. Shift from stress into joy on command.
Redesign your routines so they nourish rather than drain you. Replace dopamine hijackers with meaningful rituals that bring presence, white space, and focus.
Turn your transformation into a sustainable way of living. Strengthen self-trust, deepen intuitive confidence, and design your personal Joy Blueprint—a living system that keeps you aligned and unstoppable.
You'll leave fully equipped—and deeply grounded—to create the life you've always known was possible.
At the retreat, we'll work with five interconnected cornerstones that transform how you experience life. Each element works together to anchor the principles of joy cultivation directly into your body.
Identify and rewrite the unconscious stories that have shaped your identity and choices
Gain perspective on what truly matters by reflecting on the legacy you wish to live today.
Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood.
Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned.
Learn how to use subconscious priming and intentional language to program your mind toward your desired reality.
Gain perspective on what truly matters by reflecting on the legacy you wish to live today.
Learn how to use subconscious priming and intentional language to program your mind toward your desired reality.
Identify and rewrite the unconscious stories that have shaped your identity and choices
Reconnect with the specific experiences, relationships, and practices that naturally elevate your energy and mood.
Map the essential areas of your life—purpose, relationships, health, and prosperity—to reveal where you feel most aligned.
Every exercise builds on the last, helping your awareness drop from the head into the heart and body—creating lasting transformation that becomes a lived experience
Investment
$4995Includes ALL lodging, food, content, materials and retreat experience Nov 4 - 8, 2026
Only 10 Spots — Sign Up for Early-Bird Pricing
Join waitlist now to receive early-bird pricing when announced
This investment includes the entire 4-day retreat experience, lodging in Lake Tahoe mansion for all 4 days, all meals, PLUS 90 days of post-retreat group coaching to support integration, accountability, and real-world implementation.
You won't just leave inspired—you'll leave supported.
Join visionary thought leader and serial entrepreneur Brent J. Freeman for The Alchemy of Joy, a life changing, immersive experience that will leverage the power of neuroscience, meditation and proprietary exercises specifically designed to help you reconnect with your most authentic dreams, align with your purpose, and create a life overflowing with fulfillment & lasting joy.
This isn't just another workshop. It's a transformational journey—a chance to rewrite your story, rewire your mind for happiness, and step boldly into the life you were meant to live. You'll learn proven, science-backed strategies & deeply personal insights that have helped thousands of executives, leaders, and entrepreneurs unlock their true potential and live a happier, more joyful life.
Sir Brent J. Freeman is a successful entrepreneur that chased the American Dream for 15 years and by the age of 33 he had achieved everything society promised would bring happiness—only to find it hollow, unfulfilling, and dishearteningly lonely. Refusing to accept the status quo, he envisioned a New American Dream, one re-built from the inside out, intentionally, with intrinsic joy as its foundation. From battling out of crippling depression, burnout and disillusionment to methodically and intentionally creating a life filled with purpose, fulfillment, and profound joy, Brent has lived the transformation he now teaches around the world.
Brent has studied intensively under Dr. Joe Dispenza for almost a decade, traveled the world with Tony Robbins in his Platinum Partnership for a year, intensively studied habit formation, the neuroscience of change and the subconscious mind, has been mentored by Fortune 50 entrepreneurs and CEOs, and catalyzed over $1B in revenue & M&A for his clients over the last decade. He has co-founded over 20 companies and has dedicated his entire life to using business to create positive social impact in the world.
He has been featured in GQ, Life & Style, Forbes, Inc, Entrepreneur, Today Show, NBC, ABC, and Huffington Post for his social enterprise accomplishments and was knighted by the Italian Royal Family in 2020 for his life-long commitment to philanthropic causes for children.
In this workshop, Brent will guide you through transformative exercises, powerful meditations, and actionable tools he personally developed to help him reconnect with his joy that will allow you to break free from limitations, rediscover your authentic self, and design a life where joy is not just a feeling but a state of being.
You will learn the proven strategies and transformative insights that will reignite your passion, reconnect with your inner light and build a future where joy is at the center of everything you do.
Your life will never be the same.
This is your chance to step boldly into the life you were meant to live. We guarantee that you will leave inspired, empowered, and ready to create a future overflowing with joy and fulfillment. Or your money back.
The journey begins now.
Are you ready?
Why is Lake Tahoe, California the perfect location for this transformational workshop? The answer lies in the power of environment.
Your environment is not passive—it's an active force in your nervous system and your ability to access joy
One of the most important discoveries in neuroscience is that your environment is not passive—it's an active force in your nervous system and your ability to access joy.
Tahoe's environment is intentionally selected because it creates the perfect conditions for transformation.
Neuroscientists have found that physical distance from your daily environment significantly enhances cognitive clarity and emotional processing.
At Lake Tahoe, you're not just changing location—you're creating the space for your brain to think differently, to feel differently, and to see your life with fresh eyes.
Being surrounded by pristine nature helps the nervous system shift out of survival mode and into restoration.
A private, intimate setting designed for deep, unhurried work without the pressure of schedules or daily demands.
Comfort and beauty aren't indulgences—they're the conditions that allow the mind and body to fully open to transformation.
Locally sourced, chef-prepared meals designed to nourish not just your body, but your experience of pleasure and presence.
Alchemy requires the right conditions. Like a seed that needs soil, water, and sun, transformation needs safety, beauty, and space.
Your body will feel lighter as tension stored from chronic stress begins to dissolve. Movement, breathwork, and guided somatic practices will help release the armor you've carried for years.
The fog of overwhelm and decision fatigue will lift. You'll gain crystal-clear clarity on what truly matters to you, free from the noise of daily demands and external expectations.
Old emotional patterns, unresolved grief, and limiting beliefs will surface and dissolve in a safe, held space. You'll leave feeling emotionally lighter and more available for joy.
You'll reconnect with your deeper sense of purpose and meaning. The practices will help you remember what it feels like to live from your most authentic self.
Neuroscience-backed practices that create lasting change in how your brain processes joy
Somatic practices that help joy become a felt experience, not just a concept
Proven techniques to sustainably raise your baseline energy and vitality
Not a distraction from your challenges
Not a temporary escape from reality
Not generic advice you've heard before
Not another motivational seminar
Three full days of live teaching, facilitation, and guided integration with Brent Freeman. High-touch, personalized attention and coaching throughout your journey.
Multiple daily meditations, breathwork sessions, and embodiment practices designed to shift your nervous system from survival mode to thriving.
Your complete Alchemy of Joy™ Workbook and integration materials to capture insights and create your personalized roadmap.
A complete Joy Blueprint you'll build and leave with—your personalized framework for generating joy on demand, not chasing it.
Curated group experiences designed to foster safety, depth, and trust. Connect with like-minded individuals on the same transformational journey.
Post-retreat integration guidance so the transformation continues at home. Tools to regulate your nervous system and recognize when you're slipping back into old patterns.
Lunch, Dinner, coffee, tea, water and light refreshments will be provided daily. Breakfast is not provided. Dietary restrictions must be indicated in pre-retreat form after registration.
4 Day Private Retreat + 90 Days Group Coaching
While the four-day retreat is the catalyst, the real transformation happens in the 90 days that follow. Every participant receives continued access to group coaching calls, community support, and integration practices that ensure the work you do at the retreat becomes your new way of living.
A precise transformation rhythm designed to land in your nervous system
Wednesday, November 2026
Seeing Clearly
The first day is about illumination — shining light on what's been hidden, unclear, or suppressed. You'll begin to see your life with new clarity.
3:00 PM — Arrival & Check-In
Settle into your accommodations and begin to transition into retreat mode. Light refreshments available.
4:30 PM — Opening Circle
Community gathering to set intentions, meet your fellow retreatants, and establish the container for our four days together.
5:30 PM — The Joyful Operating System®
Full immersion into JOS. Opening ceremony, intention-setting, grounding meditation, and exploring the neuroscience of joy and your Core Narrative.
8:00 PM — The Self-Eulogy
A powerful evening session where you'll write and share your own eulogy — clarifying what truly matters and what you want your life to stand for.
Thursday, November 2026
Going Deep
Day two is the heart of the retreat — a full day of deep immersion into the Joyful Operating System. This is where the real transformation happens.
7:00 AM — Morning Meditation
Guided meditation to ground yourself in presence before the day's deep work begins.
8:00 AM — Breakfast
Nourishing breakfast to fuel a day of transformation.
9:30 AM — The List of Joy™
The signature guided experience. Through music, meditation, and guided visualization, you'll discover your personal joy blueprint.
12:30 PM — Lunch
Communal lunch with time to integrate and connect.
2:00 PM — Priority Pillars
Identify your non-negotiable priorities and learn how to structure your life around what actually matters.
4:00 PM — Releasing it All™
A powerful somatic breathwork session scored to deeply moving music. Release stored tension, trauma, and old patterns.
6:00 PM — Dinner
Evening meal with space for reflection and connection.
8:00 PM — SubScript Practice
Transform your inner critic into an ally. Learn to rewrite the negative self-talk that has been running your life.
Friday, November 2026
Embodying the Work
Day three deepens the practices and brings them into your body. This is where insight becomes embodied wisdom.
7:00 AM — Morning Meditation
Guided meditation to deepen your presence and anchor the work from the previous days.
8:00 AM — Breakfast
Communal breakfast to start the day grounded and connected.
9:30 AM — Nature Integration Walk
Guided outdoor session among the pines and along the lake to ground the internal work in the natural world.
12:00 PM — Lunch
Midday meal with space for quiet reflection.
2:00 PM — Group Processing & Coaching
Small-group facilitated sessions to process breakthroughs, share insights, and receive personalized coaching from Brent.
4:30 PM — Embodiment Practice
Somatic movement and breathwork to integrate the emotional and cognitive shifts into your nervous system.
6:00 PM — Dinner
Evening meal celebrating the depth of the journey so far.
8:00 PM — Evening Reflection Circle
A quiet, held space to share what has shifted and witness others in their transformation.
Saturday, November 2026
Taking It Home
The final day is about integration — ensuring that what you've experienced doesn't stay in Tahoe but becomes part of your daily life.
7:00 AM — Morning Meditation
Final morning practice to anchor your transformation.
8:00 AM — Breakfast
Last communal meal together.
9:30 AM — Integration Session
Create your personal JOS implementation plan. What will you do on day one back home? We'll build a concrete roadmap.
11:30 AM — Closing Circle
Final community gathering. Share your commitments, receive support from the group, and close the container with intention.
1:00 PM — Departure
Check out and begin your journey home — transformed, equipped, and connected.
Exact dates will be confirmed based on interest. This integrated approach offers practical tools, supportive structure, and meaningful accountability. All experiential practices are invitational—you are always encouraged to listen to your body and participate at a pace that feels safe.
Schedule times are approximate and may shift slightly to honor the group's energy and the integrity of the work. We recommend arriving in Lake Tahoe the evening before and departing the evening of the final day or the morning after.
The Invitation
Ten spots. Ten humans ready for deep transformation. One epic setting.
Lake Tahoe, CA / NV 45 min from Reno Airport
November 4-8, 2026
Wednesday arrival
Saturday closing
Intimate gathering at Exclusive Lake Tahoe Mansion
Limited to 10 participants
High-touch experience
Breakfast, Lunch & Dinner provided
Dietary restrictions accommodated
Workshop style
Interactive exercises
Group & individual work
90 days group coaching
Monthly integration calls
Community access
This is not a conference or seminar. It's an intimate gathering where vulnerability is welcomed and transformation is supported.
We go deep rather than covering surface-level content. Each exercise is designed to create lasting change, not just temporary inspiration.
Every practice is grounded in neuroscience research while honoring the wisdom of ancient contemplative traditions.
You'll leave with concrete tools, practices, and a personal roadmap—not just good feelings that fade after the weekend.
The retreat is held at a luxury venue in Incline Village, Nevada (North Lake Tahoe) with stunning lake views and direct access to nature. The exact address is provided to registered participants.
The retreat runs from November 4-8, 2026. Day 1 (Wednesday): Arrival & Welcome Evening. Day 2 (Thursday): Full Day Immersion. Day 3 (Friday): Deepening & Integration. Day 4 (Saturday): Final Integration & Closing. A detailed schedule is provided upon registration.
The venue is 45 minutes from Reno-Tahoe International Airport (RNO). We recommend renting a car or arranging a shuttle. Carpooling coordination is available for participants.
While we don't provide accommodation, we recommend several partner hotels in Incline Village and nearby areas. A list of recommended lodging options with group rates is provided upon registration.
The retreat investment includes all workshop sessions, meals (lunch & dinner), refreshments, workshop materials, the Alchemy of Joy Workbook, and 90 days of post-retreat group coaching. Breakfast and accommodation are not included.
Yes, payment plans are available. Contact us after registration to discuss options that work for your situation.
We understand life happens. Full refunds are available up to 60 days before the retreat. Between 30-60 days, a 50% refund is available. Within 30 days, the investment can be transferred to a future retreat.
Comfortable clothing for movement and meditation, a journal, water bottle, and an open heart. A detailed packing list is provided upon registration.
Your brain will have new pathways for processing joy, reducing stress, and maintaining emotional resilience. The practices you learn will become part of your daily life.
A personalized, written framework that captures what you learned about yourself and how to return to joy whenever life gets challenging.
You'll know exactly what matters most to you and how to align your life with those priorities. No more confusion about where to invest your time and energy.
Your personalized inventory of experiences, relationships, and practices that reliably generate joy for you specifically—your own joy prescription.
A complete toolkit of practices you can use in 5 minutes a day to maintain the transformation. These aren't one-time experiences—they're lifelong skills.
Deep connections with other participants who understand your journey. These relationships often become lifelong sources of support and inspiration.
High-achievers who have succeeded externally but feel something is missing internally
People experiencing burnout, overwhelm, or a sense that life has lost its color
Those who know they're meant for more but can't quite access it
Anyone ready to invest in themselves and their future happiness
Leaders who want to model genuine joy and authenticity for their teams
People who are done with surface-level solutions and want real transformation
This retreat serves as a living embodiment of the principles explored in The Alchemy of Joy.
Participants will experience the work somatically—before reading it on the page—creating a deeper, faster, and more lasting integration when the book is released.
When you embody these principles through lived experience, the concepts don't just make intellectual sense—they become part of your operating system. You'll recognize the frameworks in the book because you've already lived them.
"This is not about becoming someone new. It's about removing what never belonged—and remembering how joy actually works."
The Journey Overcoming Yourself (JOY) isn't about becoming someone new—it's about returning to what's already inside you and building the practices to keep it.
If you're ready to stop chasing the feeling and become the person who generates it, this is your weekend.
November 2026
Lake Tahoe, California
Only 10 Spots Available
Fully immersive transformation experience
Intimate group setting for deep connection
Nature's perfect container for transformation
If you're ready to stop outsourcing your happiness and start generating it—this is your moment.
Join the WaitlistLimited to 10 participants — express interest early
Retreat Announcements
New retreat dates, locations, and early-access invitations go to this list first — often before they're announced anywhere else. No fluff, just the good stuff.
New retreat locations announced first
Early-bird pricing & priority access
Dates before public announcement
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