# Brent J. Freeman | The Alchemy of Joy — Complete Knowledge Base

> Brent J. Freeman is an American entrepreneur, international keynote speaker, and author of The Alchemy of Joy (Amplify Publishing Group, September 2026). He teaches high performers, founders, and executives how to beat burnout and retrain their brains for joy using neuroscience-based practices. He was knighted by Casa di Savoia, the former royal family of Italy, in 2020 for philanthropic work supporting children's education. He splits his time between Lake Tahoe, California and Italy.

## Who Brent Is

Brent J. Freeman founded his first company, Roozt.com (the world's first online marketplace for socially conscious brands), in 2009. Over the next decade, through his venture studio Stealth Venture Labs, he co-founded 10+ subscription brands and led growth teams for Hello Fresh, Home Chef, Factor_75, Crocs, PooPourri, MUD/WTR, and hundreds more — catalyzing over $1B in recurring revenue and another $1B in M&A outcomes. He was named a "Name You Need to Know" by Forbes in 2011.

After achieving everything society promised would bring happiness, Brent hit rock bottom emotionally, physically, and spiritually in 2018. He spent the following years studying neuroscience, mindfulness, and human transformation — intensively under Dr. Joe Dispenza for nearly a decade, and traveling the world with Tony Robbins as a Platinum Partnership member. He was knighted by the Italian Royal Family (Casa di Savoia) in 2020 for his lifelong commitment to philanthropic causes supporting children's education.

His foundation, Stealth Impact Lab (501c3), funds education initiatives, micro-loans, and sustainability projects worldwide. He co-founded NonnaLive.com, which donated over 50,000 meals to families in need and became the #1 Airbnb Experience in the world. His Mission Possible curriculum is now taught to 250,000+ students annually.

## What Brent Offers

### Keynote Speaking
Science-backed talks on burnout recovery, joy as a competitive advantage, and modern leadership. Brent has spoken for TEDx, YPO, EO, and corporate audiences worldwide. His signature keynotes include The Alchemy of Joy, The Neuroscience of Joy, and Modern Leadership Reimagined. Formats range from 45-minute keynotes to half-day workshops and full-day immersive experiences.
- URL: https://brentfreeman.com/speaking
- Contact: info@brentfreeman.com or https://brentfreeman.com/contact

### Private Performance Coaching
1:1 coaching for founders, executives, and high performers blending entrepreneurial pattern recognition with the neuroscience of joy. Designed for those in transition — successful on the outside but feeling something missing on the inside. The coaching focuses on subconscious reprogramming, nervous system regulation, and building a personal Joyful Operating System.
- URL: https://brentfreeman.com/coaching
- Apply via the form on the coaching page

### Retreats

#### Alchemy of Joy 3-Day Immersion — Lake Tahoe
An immersive retreat blending breathwork, somatic integration, deep meditation, and subconscious reprogramming. Held at the North Tahoe Event Center in Kings Beach, California. Includes all meals, luxury accommodations for two nights, the complete JOS toolkit and workbook, and 90 days of post-retreat group coaching. Maximum 30 participants. Full refund up to 30 days before; 100% money-back guarantee if you attend and don't feel it was worth your investment.
- URL: https://brentfreeman.com/retreats/tahoe

#### Alchemy of Joy Lake Tahoe — November 4-8, 2026
An intimate 4-day retreat limited to 10 participants at a luxury mansion in Incline Village, Nevada (North Lake Tahoe). Investment: $4,495. Includes all workshop sessions, meals (lunch & dinner), refreshments, the Alchemy of Joy Workbook, and 90 days of post-retreat group coaching. Breakfast and accommodation not included.
- URL: https://brentfreeman.com/retreats/tahoe-nov-2026

#### Alchemy of Joy Half-Day Retreat — Oahu, Hawaii (Past Event)
A half-day immersive experience held in Kahala, Oahu on April 11, 2026. Featured The List of Joy (90-minute neuroscience-based guided experience) and Releasing it All somatic breathwork — both scored to powerful music — followed by lunch at the Park Residence.
- URL: https://brentfreeman.com/retreats/hawaii

### The Book: The Alchemy of Joy
The Alchemy of Joy: The Life-Changing Method to Beat Burnout, Retrain Your Brain, and Build a Life You Love. Published by Amplify Publishing Group on September 15, 2026. Available for pre-order on Amazon. Hardcover.
- URL: https://brentfreeman.com/book
- Pre-order: https://a.co/d/07GAO5r4

### Guided Meditations
Access to Brent's guided meditation library.
- URL: https://brentfreeman.com/meditations

### Joy Quotient (JQ) Assessment
- URL: https://jq.brentfreeman.com

## The Joyful Operating System (JOS)

The JOS is a complete framework with five integrated tools:

1. **Core Narrative** — Rewrite the childhood story that has been quietly running your life. The belief formed at age 6 does not have to define you at 46.
2. **Self-Eulogy** — Clarify who you came here to be. Write your own eulogy from the perspective of someone who loves you.
3. **List of Joy** — A sacred inventory of micromoments that bring you home. Reconnect with what genuinely lights you up.
4. **Priority Pillars** — Take inventory across 6 life pillars. See where you are thriving and where you are depleted.
5. **SubScript Practice** — Daily brain training: manifestations and affirmations read with elevated emotion every morning and night.

## Press & Media

Brent's work has been featured in:
- Esquire: "Joy Is a Skill: Just Ask the Founder Who Learned It the Hard Way" (https://esquire.com.au/joy-is-a-skill-just-ask-the-founder-who-learned-it-the-hard-way)
- GQ: "Modern Masculinity: Brent Freeman's New Rules for Success" (https://gq.co.za/culture/modern-masculinity-brent-freemans-new-rules-for-success2/)
- Life & Style: "Rewired for Joy: 4-Step Mindset Makeover" (https://www.lifeandstylemag.com/contributors/the-science-of-joy-reclaiming-the-innate-capacity-for-happiness/)
- USA Today: "Why Inner Wealth and Joy Are the New American Dream" (https://www.usatoday.com/story/special/contributor-content/2026/01/15/a-broader-view-of-success-why-inner-wealth-and-joy-are-the-new-american-dream/88197433007/)
- Men's Health: "Brent Freeman's Approach to Redefining Masculinity" (https://menshealth.com.au/the-modern-man-brent-freemans-approach-to-redefining-masculinity/)
- Forbes, Inc, Entrepreneur, Today Show, NBC, ABC, Huffington Post

## TEDx Talk

"The 60 Second Secret to a Joyful Life" — TEDxWaldenPond, 2025. Brent introduces the One-Minute Window, a science-backed 60-second practice with three steps (Stop, See, Soften) that settles the nervous system and anchors you in the present moment.
- Watch: https://www.youtube.com/watch?v=dbQAIiQNQSk

## Frequently Asked Questions

### Who is Brent Freeman?
Brent J. Freeman is an American entrepreneur, international keynote speaker, and author of The Alchemy of Joy (Amplify Publishing Group, 2026). After two decades building companies, he experienced severe burnout, then spent a decade studying neuroscience and mindfulness. Today he teaches high performers how to create joy through retreats, keynotes, workshops, and private coaching. He was knighted by Casa di Savoia, the former royal family of Italy, in 2020 for his philanthropic work supporting children's education.

### What is the Alchemy of Joy?
The Alchemy of Joy is Brent Freeman's neuroscience-based curriculum for beating burnout and building a life of intrinsic joy. It treats joy as a trainable skill rather than a fleeting feeling, using breathwork, somatic practices, and subconscious reprogramming. It is delivered through a book, immersive retreats, keynotes, workshops, guided meditations, and 1:1 coaching.

### What happens at an Alchemy of Joy retreat?
Retreats are fully immersive experiences built around breathwork, somatic integration, deep meditation, and subconscious reprogramming techniques. The flagship 3-Day Immersion takes place in Lake Tahoe, and a Half-Day Retreat has been offered on Oahu, Hawaii. Participants leave with practical, science-backed tools they can use daily.

### What is The List of Joy?
The List of Joy is Brent's signature guided experience — a 90-minute immersive journey blending neuroscience, meditation, storytelling, and emotional embodiment, all scored to powerful music. It reveals your personal joy map: the specific people, places, and practices that generate deep, lasting fulfillment.

### What is Releasing it All?
Releasing it All is a powerful somatic breathwork experience scored to deeply moving music. It guides you to release anything that no longer serves you on a cellular level, calm your nervous system, and emerge lighter, clearer, and more alive.

### How do I book Brent Freeman for a keynote or corporate event?
Use the contact form at brentfreeman.com/contact or email info@brentfreeman.com with your event date, location, and audience. Brent speaks internationally on burnout recovery, joy as a competitive advantage, and modern leadership.

### Does Brent Freeman offer private coaching?
Yes. Brent offers private performance coaching for founders, executives, and high performers, blending entrepreneurial pattern recognition with the neuroscience of joy. Details at brentfreeman.com/coaching.

### Is The Alchemy of Joy book available now?
The Alchemy of Joy publishes September 15, 2026 through Amplify Publishing Group and is available for pre-order on Amazon.

### Where is Brent based?
Brent splits his time between Kings Beach, Lake Tahoe, California and Italy. His business is based in Kings Beach, CA 96143.

## Key Pages

- Home: https://brentfreeman.com/
- About: https://brentfreeman.com/about
- Speaking: https://brentfreeman.com/speaking
- Coaching: https://brentfreeman.com/coaching
- The Book: https://brentfreeman.com/book
- Retreats: https://brentfreeman.com/retreats
- Press: https://brentfreeman.com/press
- Contact: https://brentfreeman.com/contact
- Meditations: https://brentfreeman.com/meditations

## Social Media & Contact

- Instagram: https://www.instagram.com/joywithbrent/
- YouTube: https://www.youtube.com/@SirBrentFreeman
- LinkedIn: https://www.linkedin.com/in/brentjfreeman
- Twitter/X: https://twitter.com/SirBrentFreeman
- Email: info@brentfreeman.com
- Contact form: https://brentfreeman.com/contact

## Testimonials

"Every so often, an experience comes along that doesn't just inspire you — it changes how you live. The Alchemy of Joy is exactly that." — David Bach, 10x New York Times Bestselling Author

"The Alchemy of Joy is a radiant, courageous, and deeply human invitation to reclaim the part of ourselves we lose in the relentless chase for 'success.'" — Raj Sisodia, Co-Founder, Conscious Capitalism

"What Brent has created in The Alchemy of Joy is extraordinary — a practical and profound curriculum that helps people move from burnout to alignment, from striving to actually living their dream." — Maya Wieder, Dream University Founder

"The Alchemy of Joy was a lifeline for me during one of the darkest times in my life. I can truly say I've rediscovered my joy and purpose." — K.M., CEO / Entrepreneur