Brent J. Freeman: keynote speaker, author of The Alchemy of Joy, executive coach and retreat facilitator
Brent J. Freeman is an American entrepreneur, international keynote speaker, and author of
The Alchemy of Joy (Amplify Publishing Group, September 2026). He teaches high performers,
founders, and executives how to recover from burnout and treat joy as a trainable skill
through neuroscience-based practices. He was knighted by Casa di Savoia, the former royal
family of Italy, in 2020 for philanthropic work supporting children’s education. He is based
in Kings Beach, Lake Tahoe, California, and travels internationally.
What is offered
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Keynote speaking on burnout recovery, the neuroscience of joy, and modern
leadership, for conferences, corporate leadership teams, EO and YPO chapters, and TEDx.
Formats range from a 45–60 minute keynote to a half-day workshop and a full-day immersive
experience. Speaking details.
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EO and YPO forum facilitation, retreat facilitation, and master facilitation
for peer advisory forums, chapters, and executive groups. Brent is a 15-year EO member.
Facilitation details.
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Private performance coaching for founders, executives, and high performers,
blending entrepreneurial pattern recognition with nervous system regulation and
subconscious reprogramming. Coaching details.
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Retreats: a 3-day Alchemy of Joy immersion in Lake Tahoe, California, and a
four-day Lake Tahoe retreat limited to 10 participants, December 3–6, 2026, at $4,495.
Retreat details.
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The book: The Alchemy of Joy — The Life-Changing Method to Beat Burnout,
Retrain Your Brain, and Build a Life You Love. Published September 15, 2026.
About the book.
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Free self-assessments: a burnout inventory and the Joy Quotient (JQ)
assessment. Burnout inventory and
JQ assessment.
The method
The Alchemy of Joy is a curriculum that treats joy as a trainable skill rather than a
personality trait. Its frameworks include the One-Minute Window (Stop, See, Soften — a
60-second nervous system practice from his 2025 TEDxWaldenPond talk), the Core Four (Self
Eulogy, List of Joy, Priority Pillars, and Subconscious Priming), J.O.Y. (Journey Overcoming
Yourself), the Joy Quotient assessment, and the Transformation Triad. The Joyful Operating
System applies these across six life pillars.
Read the frameworks.
Common questions
How do I book Brent Freeman for a keynote or corporate event?
Email info@brentfreeman.com or use the inquiry form with your event date, location, audience
size, and budget range. Fees depend on format, location, travel, and audience size, so they are
quoted per engagement rather than published as a flat rate.
Booking information.
Does Brent Freeman facilitate EO and YPO forums?
Yes. Brent is a 15-year Entrepreneurs’ Organization member who facilitates EO and YPO forums,
chapter keynotes, and multi-day retreats, serving Lake Tahoe and Truckee, Reno and Northern
Nevada, the San Francisco Bay Area, and California, and travelling internationally.
Forum facilitation details.
Is joy actually trainable?
Brent’s position is that joy is a skill built through repeated practice rather than a permanent
state you either have or lack. The method pairs nervous system regulation with identity-level
work such as rewriting core narratives and daily priming practices.
How the method works.
Does Brent Freeman offer private coaching?
Yes, one-to-one performance coaching for founders, executives, and high performers, by
application. Coaching details.
Contact
Email info@brentfreeman.com or use the
contact form. Business address: Kings Beach, CA 96143, United States.
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