Brent J. Freeman

MeetBrent J.Freeman

From founding and building multi-million dollar companies to being knighted by the former royal family of Italy for his philanthropic work — Brent's journey is one of transformation, purpose, and the relentless pursuit of joy.

The Journey

For two decades, Brent founded, built and helped scale multimillion-dollar companies while earning recognition for his achievements. Yet behind the trophies and milestones, he found himself burned out, disconnected, and wondering how a life that looked so full could feel so empty.

Brent J. Freeman

The Awakening

That unraveling became the beginning of his awakening.

Through years of studying neuroscience, mindfulness, and human transformation, Brent learned to rewire the subconscious patterns that had been steering his life — and uncovered a truth that reshaped everything:

"Joy, not hustle, is the catalyst for lasting fulfillment."

He studied intensively under Dr. Joe Dispenza for nearly a decade, traveled the world with Tony Robbins as a Platinum Partnership member, and devoted himself to understanding the neuroscience of human transformation.

Today, Brent shares this work through The Alchemy of Joy — a curriculum blending neuroscience, meditation, breathwork, practical exercises and emotional embodiment that has changed the lives of thousands all over the world. And he's just getting started! 

Joy is not the reward at the end of the journey. It is the path itself.

Brent J. Freeman

Contact Brent

Knighted · 2020

Using business as a force for good in the world.

Knighted by the former Royal Family of Italy, Casa di Savoia, for his life-long commitment to philanthropic causes for children, Brent has devoted his life to using business, leadership, and storytelling as paths for healing and expanding human potential.

His foundation, Stealth Impact Lab, funds education initiatives, micro-loans, and sustainability projects that help communities create brighter futures across the globe. Brent has founded or co-founded 5 different social enterprises, including NonnaLive.com — which has donated over 50,000 meals to families in need and became the #1 Airbnb Experience in the world.

Today, he splits his time between Lake Tahoe and Italy, where mornings begin with meditation, espresso, and a seventy-pound "lap dog" named Tahoe.

Brent Freeman in Florence
Brent Freeman knighting ceremony
Brent Freeman in Italy
Brent Freeman royal honor

The Story

A Life Built on Purpose

2009

Roozt.com

Founded the world's first online marketplace for socially conscious brands, gaining nationwide media attention.

2011

Forbes Recognition

Named a 'Name You Need to Know' by Forbes. Launched Mission Possible — now taught to 250,000+ students annually.

2014

Stealth Venture Labs

Founded a hybrid venture studio that co-founded 10 subscription brands and generated $1B+ in recurring revenue and an additional $1B in M&A for clients like Hello Fresh, Home Chef, Factor_75, MUD/WTR and hundreds more.

2015

Co-Founded YogaClub.com, Beach.ly, and ShortPar4.com

Industry leading subscription brands each that hit 8 figure ARR within their first 3 years of operations.

2017

Led Growth Teams for Home Chef, Factor_75, Hello Fresh, Crocs, PooPourri, MUD/WTR ++

Led customer acquisition growth teams for some of the world's largest and leading consumer brands, catalyzing over $1B in MRR and another $1B in M&A.

2018

Dark Night of the Soul in SF

Through all the outward success, Brent hit rock bottom in 2018 emotionally, physically and spiritually and began his personal growth journey that became The Alchemy of Joy

2020

Knighted by Italian Royal Family

Honored by Casa di Savoia for lifelong philanthropic work. Co-founded NonnaLive.com — now the #1 Airbnb Experience in the world.

2021

Stealth Impact Lab

Formed a 501c3 non-profit foundation investing in education initiatives and micro-loans worldwide.

2024

The Alchemy of Joy

Left the day-to-day hustle to pursue a life devoted to creating, spreading, and investing in joy.

Brent Freeman
Brent Freeman portrait
Brent Freeman in Florence
Brent Freeman outdoor

Begin Your Journey

Experience the Alchemy of Joy

Explore Brent's past retreats, pre-order the book, or get in touch for speaking and coaching inquiries.

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